concept for development of the coastal areas of Nizhny Kaban Lake

365 Days In Pure Gold is a scenario project aimed at asserting the image of Kaban Lakes as an event venue, which would attract investors in and of itself, for their funds to be subsequently applied towards the site’s maintenance, improvement and development. The lake shores shape the image of most of Kazan’s cityscape. They are a recreational zone and a potential place of attraction, being a major natural, cultural and territorial asset — the city’s life takes shape and wells up around them. A rich cultural life is the main prerequisite for the formation of a brand, for a place to become wellknown and popular. This results in new ideas, new technologies, and a new quality of life emerging at the territory.